iXBT.COM MAGAZINE

Since 1997 iXBT.com has been publishing objective, complete, prompt and very interesting information on computers and hi-tech. For it is independence, iXBT.com is one of the most authoritative network magazines.

Today over 75,000 users a day read our site. The monthly attendance of iXBT.com is over 1,900,000 (in detail).

Therefore, iXBT.com is included in the Top 20 of the Russian Internet's segment:
http://rumetrica.rambler.ru/data/auditory/big20/

According to the poll conducted by Komkon-2 concerning the Russian visitors of iXBT.com:

• over 83% graduated from or are students in institutions of higher education
• 96% of our readers are men which work with or are interested in computer technologies or hi-tech
• over 40% of our readers are qualified experts who have a higher education degree and who work in the hi-tech sphere
• over 54% are people from 22 to 35 years old
• over 16% are people from 36 to 50 years old
• over 60% of managers who take decisions in the hi-tech sphere use materials of iXBT.com as a main source of information
• over 24% of our readers live in Moscow
• over 16% are from Saint-Petersburg
• over 35% live in other regions of Russia

The magazine is named after the site — iXBT.com.

The magazine is aimed at the world-wide furtherance of forming of a civilized hi-tech and computer market in Russia. We want our readers to have a possibility to choose and buy only quality products. We also wish businessmen had a possibility to order, use and sell only high-quality equipment and technologies.

The magazine is a compact version of the site for a 30-day period. Because it is impossible to provide information so promptly in the printed magazine as it is possible on the site, we will focus on information which remains topical for a long time, i.e. analytical reviews of current computer products and technologies with real test results and examination of certain goods.

In fact, the magazine will be an excellent reference book and a source of competent information needful for long. The magazine will also contain news which do not become out-dated very soon.

The magazine is based on articles of authors and editors of iXBT.com site. Besides, it is have unique materials which the site lacks for. It is not just a printed copy of the site, but a new magazine with unique contents.

Started from February, 2003 the iXBT.com magazine come with a CD with full versions of articles of the current issue and articles and additional materials not included in it. Started from April 2004 the iXBT.com magazine come with a second (!) CD with drivers, utilities, test programs and demo/free versions of interesting games and application software which are interesting and useful for readers who don't have an Internet access.

Started from August, 2005 the iXBT.com magazine come with a DVD with full versions of articles of the current issue and articles and additional materials not included in it. Also readers will find on DVD: newest drivers, utilities, test programs and demo/free versions of games, movie trailers and many other useful things.

For now iXBT.com magazine have not less then 160 pages of the А4 format and up to 35,000 copies.

In general, the magazine issues include articles and news of the following subjects:

• Processors (processors, new technologies, comparative tests)
• Mainboards (chipsets, memory, mainboards, technologies, comparative tests)
• Video system (graphics accelerators, LCD displays, new technologies, comparative tests)
• Storage devices (new products, technologies, comparative tests)
• Hard drives and controllers subsection
• Optical technologies subsection
• Nonstandard solutions in the data storage sphere subsection
• Multimedia (acoustics, sound cards, digital players, technologies and new products)
• Peripherals (printers, all-in-one devices, mice, keyboards)
• Communications (modems, network equipment)
• Mobile communication (phones, smartphones, technologies, new products, market reviews)
• Digital image (modern digital cameras, new technologies and solutions, nonlinear video editing, scanners, video capture)
• Portable PC
• reviews and comparisons of PDA/HPC
• notebook reviews
• Editor's column (analytics on general hi-tech subjects, polemics)
• Price monitoring (supplemental information on main products of the computer market)

The audience of the magazine consist of readers of the site and other PC users who are not able to read materials of the site every day or who don't have an Internet access.

The first issue of iXBT.com magazine was released in September 2002. The initial parameters of the magazine was 96 pages of the A4 format, from 10,000 copies. For now iXBT.com magazine have not less then 160 pages of the А4 format and up to 35,000 copies including special CD with each issue.

The magazine are distributed on the retail market of Moscow, Russia and CIS. The subscription is also provided. The guiding retail price of the magazine (with a DVD) is 100–130 rubles.

Rules of advertising in iXBT.com magazine

Terms

The number and size of advertising messages is to be determined by the time of delivering of the materials for makeup.

It is required that the advertising materials are given not later than day 15 of each month before and the advertising account is paid.

Advertisement size

Full Page, 1/2 page, 1/3 page, 1/4 page. The page includes external fields (for cut-off).

Size

Format in which advertising materials are to be delivered

In descending order of preferences:

• Pagemaker 6.5 / PC, with all used fonts (PS Type 1) and images (TIFF, CMYK, 300 dpi)
• EPS, vector fonts, images (TIFF, CMYK, 300 dpi) attached
• TIFF, CMYK, 300 dpi

A printed version of the advertisement must be supplied without fail for verification.

Full-page advertisements with external fields must have odd 5 mm on each edge for cut-off.

Additional information: mag@ixbt.com